Thanks to the experience gained since 1978, Mazzuoli Spa has been able to assert its leadership in its market thanks to a strategic vision and an innovative business approach. In this long interview, Fabio Mazzuoli, CEO of this all-Italian excellence, talks about the strengths of a company with a green heart that relies heavily on the training of internal resources and the digitalisation of its organisational processes.
by Roberta Imbimbo
Dr. Mazzuoli with what mission was Mazzuoli Spa born?
Mazzuoli Spa was founded with the aim of asserting its leadership in the construction field, thanks to its highly specialised and constantly updated know-how and innovative business approach. Over time, however, the company has broadened its core business to include other strategic activities, becoming an important and reliable point of reference in the sale of construction machinery and after-sales service, a field in which it has succeeded in establishing its excellence. Today, its machinery is purchased both in Italy and abroad (since 2015 it has been present in almost all of Europe, Africa, and South America) where its brand reputation has grown tremendously in recent years: it is no coincidence that the company has grown significantly in terms of both turnover and organisational structure with its eight offices located in Tuscany, Lazio, and Abruzzo and no less than five operating workshops.
What kind of market is the one in which you operate? What peculiarities distinguish you from your competitors?
Despite being a highly competitive market, Mazzuoli Spa has managed to differentiate itself from other players thanks to a truly innovative business approach. What makes the difference, above all, is our ability to offer our customers all-round assistance, advising them on high quality tailor-made solutions, i.e. not only the best products on the market but also those that best meet their real needs, guiding them in the purchase of those instruments that can benefit from the various facilitations allocated at regional or national level (and that allow you to amortise the cost of the machinery), and above all assisting them in the after-sales phase with a qualified customer care service. These high added-value features have enabled us to significantly increase our customer base year after year (many customers have become our brand ambassadors and this has allowed us to successfully penetrate hitherto unexplored markets).
How important is human capital for you?
It is definitely our most important resource, the beating heart of our company! The passion, determination and specialist skills of the people who work for us and with us are the competitive force that has enabled us to achieve a series of small and large successes. In fact, thanks to the experience and expertise of a young and motivated team (with over 50 employees), Mazzuoli Spa has become the epitome of internationally recognised professionalism and reliability. More. In a digital and interconnected world, people are required to have increasingly specific skills, to be able to make competent and positive use of evolving digital technologies. In order to successfully ride the wave of the digital transformation, Mazzuoli Spa has already for several years decided to invest heavily in the training and professional development of its employees, in order to enable each person to be an active protagonist of the dual ecological and digital transition underway, overcoming the initial resilience to digital change. Our attention to collective wellbeing, however, also starts from internal working conditions: Mazzuoli has always invested heavily in Corporate Welfare to increase employee engagement and above all to build a cutting-edge and stimulating working environment in an innovative cultural context.
Mazzuoli spa is a company with a green heart. How do you manage to combine economic growth objectives with low environmental impact policies?
In order to best venture into the fourth industrial revolution, our commitment to a more sustainable future has gone as far as reorganising our organisational processes according to the paradigms of Industry 4.0, to be increasingly oriented towards digitalisation, energy efficiency, environmental sustainability, and circular economy, thanks also to proper disposal of special waste. We have therefore adopted environmentally friendly, efficient and automated business models, with the aim of becoming best-practice carriers throughout the industry. Already in 2016, with a pioneering approach, we started offering our customers highly innovative products that would later become a market standard (I am talking about hybrid-powered machines, which until a few years ago were only marketed in the Chinese market). This strategically avant-garde vision has allowed us to significantly increase our brand reputation in our target market and has been one of the main growth drivers that have enabled us to take a leading role in the sector. Notwithstanding the extraordinary achievements to date, our most ambitious challenge for the future is certainly to continue to grow, especially in terms of geographical expansion, penetrating new foreign markets, always keeping at heart the maximisation of customer satisfaction, which has always been our priority objective!
For more info (https://mazzuolice.com)
