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<\/figure>\n\n\n\nWhat was the strategy for overcoming the crisis?<\/strong> Are you also looking at growth through acquisitions?<\/strong> What are your plans for the future?<\/strong> So, does Skandia have a new identity today?<\/strong> So Skandia is looking to the future with confidence?<\/strong> From a heart-stopping corporate crisis \u2014 resolved through a complex continuity agreement \u2014 to a textbook turnaround, culminating in being selected by Decathlon not just as a supplier, but as a true production partner for stores across Europe and in markets like Brazil, Russia, and China. All this while manufacturing athletic footwear \u2014 a product […]<\/p>\n","protected":false},"author":3,"featured_media":5690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/5688"}],"collection":[{"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5688"}],"version-history":[{"count":2,"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/5688\/revisions"}],"predecessor-version":[{"id":5693,"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/5688\/revisions\/5693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=\/wp\/v2\/media\/5690"}],"wp:attachment":[{"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/britishdailynews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
We undertook a thorough restructuring: we closed the plant in Romania, which had become too costly, and reinforced production in Serbia. More recently, we launched a new production operation in Tunisia, where the combination of quality and cost-competitiveness represents a strategic opportunity for our growth. We reduced costs, streamlined processes, and reactivated key commercial relationships, particularly in Eastern Europe. Decathlon gave us crucial support \u2014 they\u2019re the customer everyone wants, with nearly 1,700 stores and \u20ac16.2 billion in revenue in 2024. Not only did they select us as a supplier, but from day one they treated us as a true production partner, which allowed us to ramp up our manufacturing volumes. We also invested in internal talent and established an advisory board made up of high-profile professionals \u2014 Elia Mocellin, Stefano Loschi, and Michele Zorzan \u2014 who support me with strategic vision and foresight.<\/p>\n\n\n\n
Yes, that\u2019s a cornerstone of our strategy. In a stagnant market, growth through acquisitions is essential for achieving economies of scale. We\u2019re evaluating several potential deals, but often we face a certain cultural resistance from Italian companies, which are still reluctant to embrace consortium and aggregation models. What we need is more vision and less fear of change.<\/p>\n\n\n\n![\"\"](\"https:\/\/britishdailynews.co.uk\/wp-content\/uploads\/2025\/09\/IMG_2659-1024x768.jpg\")
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We\u2019re working on new collections with a focus on product innovation, comfort, and sustainability. In particular, we\u2019re developing two new ultra-light sole lines designed to combine durability, flexibility, and lightness \u2014 perfect for a market that demands both design and performance. At the same time, our strategic goal for 2026 is twofold: on the one hand, we aim to expand our client portfolio by targeting premium brands and international retail chains \u2014 we\u2019ve already started business discussions with several of them. On the other hand, we plan to significantly increase our production capacity. We\u2019re also investing in digitalization and process automation to make our supply chain more efficient and traceable. Throughout all this, we remain focused on the values that define us: quality, reliability, and sustainable business management.<\/p>\n\n\n\n
I\u2019d say we\u2019ve rediscovered our industrial vocation, focusing on innovation, efficiency, and quality. We\u2019ve built a modern governance structure capable of making strategic decisions quickly. It\u2019s a business model that values people and puts economic and organizational sustainability at its core.<\/p>\n\n\n\n
Absolutely. We\u2019ve overcome a major crisis and today we are a healthy company, with a solid structure, a clear vision, and shareholders ready to support further growth and acquisitions. The crisis is behind us. Now, we\u2019re moving forward with determination \u2014 ready to take on new challenges as key players.<\/p>\n","protected":false},"excerpt":{"rendered":"