Founded in 2009 through the forward-looking vision of three young entrepreneurs from Campania—Arcangelo, Danilo, and Diego Cennamo—Cennamo S.r.l. is now a major player in the pet food production sector. With solid leadership in the Italian market, the company has also established itself as one of the key players on the international stage, operating in over 40 countries and securing new distribution and sales channels.
“The pet food market is experiencing continuous global growth, and for this reason, exports represent a strategic opportunity for Italian companies in the sector,” says Danilo Cennamo, the company’s CFO. The global pet food market is expanding rapidly. According to forecasts by Market Data Forecast, the sector’s value is expected to reach $139 billion by 2030, driven by the increasing number of pet adoptions and growing awareness among pet owners of the importance of a healthy diet for their animals.
Anticipating these trends, Cennamo S.r.l. began pursuing an international expansion strategy several years ago, initially targeting European and Asian markets. As global demand has increased, the company has continued to explore and develop new strategic markets to reduce dependency on the domestic market, diversify its offerings, and mitigate risk.
“Our desire to increase the visibility of our brand internationally was one of the main drivers behind our decision to strengthen our presence abroad,” says Danilo Cennamo. “Our focus is now on further consolidating our position in high-potential markets, such as Serbia, which serves as a strategic gateway to Eastern markets, including Russia and China.”
To support this phase of expansion, Cennamo S.r.l. has decided to boost its investment in research and development, aiming to introduce new products that meet the specific needs of international consumers. At the same time, the company is strengthening its relationships with local distributors to ensure widespread and efficient distribution.
Equally important is the focus on brand visibility, which is growing steadily in global markets through participation in international trade fairs and the organization of tasting events—additional tools for strengthening its position and attracting new international customers.
Cennamo S.r.l.’s success in foreign markets is no coincidence. This global expansion is the direct result of the superior quality of its products, which embody the excellence of “Made in Italy” worldwide. Every stage of the production process is meticulously curated—from the rigorous selection of raw materials to the creation of innovative nutritional recipes, Cennamo guarantees top-tier nutrition for pets.
The company offers a wide range of products, from standard lines to super-premium formulas, as well as specific solutions for active dogs and professional breeders. Furthermore, the recent packaging redesign and corporate rebranding have revitalized the brand’s image, with a modern and visually distinctive design that contributes to effective and impactful communication in international markets.
With over 40 countries reached, Cennamo S.r.l. confirms itself as a dynamic and forward-thinking company, poised to reap the benefits of ongoing growth that continues to extend beyond national borders, thanks to increasingly targeted internationalization strategies.
