Founded in 2004 in Casaloldo (MN), from the far-sighted idea of entrepreneur William Zambelli, then involving his father Dante Zambelli and his brother Fabio Zambelli, Nova Tek is a company highly specialised in the processing of sheet metal products for third parties; an all-Italian excellence that has managed to impose its leadership in a highly competitive market thanks to a strategic vision and highly specialised know-how. Serena Marignoni, the company’s Commercial Director, explains the reasons for such success.
by Roberta Imbimbo
Dr Marignoni, with what mission was Nova Tek born?
Nova Tek was founded in 2004 with the ambitious goal of becoming an important reference point in the field of sheet metal working for third parties; a challenge that was won thanks to a strategic vision and an innovative business approach, high added-value peculiarities that have allowed it to grow considerably both in terms of organisational structure and geographical expansion. Today Nova Tek is an innovative and future-oriented company in Casaloldo, which addresses its offerings to the most diverse product sectors (the household appliance market, heating, cooling, automotive, earth-moving, solar and automatic warehousing, the distributor sector, etc.).
What kind of market is it in which you operate? What are your strengths compared to your competitors?
It is a highly competitive market, dominated by a few well-structured incumbent players; Nonetheless, Nova Tek has managed to differentiate itself from its numerous competitors thanks to the experience gained in 20 years of history, the specialised know-how acquired by a highly qualified team (our technical department, for example, is absolutely capable of assisting the customer at 360 degrees, even in the initial management of complex new projects), the automatic and technologically advanced machinery, which allows us to meet the individual needs of our customers and to be in line with the increasingly rapid production times dictated by a very fast and dynamic market. Nonetheless, our flexibility, our decision to diversify our commercial development and to operate in several distribution sectors, identifying some advantageous niches in which to assert our consolidated expertise, have allowed us to grow steadily over all this time, brilliantly overcoming some crises that have hit certain product sectors, which in the past were hard hit by the pandemic. With the intention of increasing our sales force, we have decided to expand our production site: construction work will begin shortly and the final goal will be to have a total production area of around 7000 and 1000 square metres of office space. This is yet another strategic choice that will allow Novatek to grow further in the market (by increasing our production capacity we will in fact be able to attract larger and larger customers). So much effort that we have been recognised with the prestigious CRIBIS award; ‘The CRIBIS Prime Company is a very valuable award given that only 5% of the more than 6 million Italian companies are awarded it each year. It is attributed using the CRIBIS D&B Rating, a synthetic indicator that, on the basis of a statistical algorithm, measures the probability that a company generates serious commercial insolvencies; numerous variables are analysed, such as balance sheet ratios, payment experience, presence of negative information as well as, obviously, personal data and data relating to legal form, geographic area, size and company seniority. The CRIBIS Prime Company award is therefore the highest level of assessment of an organisation’s commercial reliability and is only and exclusively awarded to companies that consistently maintain a high level of economic and commercial reliability and are virtuous in their payments to suppliers.’
Novatek, moreover, is one of the close circle of companies that has received the award, for two consecutive years.
How much do you invest in technological innovation?
Very much! In an era of great technological progress – today, digitalisation shapes our world by rationalising obsolete processes and creating new operational possibilities – Novatek has for some time now been focusing on modernising its machine park, with the aim of increasing speed and precision of execution. The company has therefore decided to adopt increasingly efficient and automated machining models, integrating machines, systems and people. These investments in technological innovation (every year we invest 15% of our turnover in the purchase of new machinery and software) have disruptively revolutionised the way we operate, allowing us to make production processes more efficient, to constantly monitor the various operational processes, and to create increasingly precise and high-performance products. But in a digital and interconnected world, where machines will work more and more closely with humans, people will be required to have increasingly specific technical and mechanical skills. This is why Novatek is investing heavily in its human resources, including through ad hoc training processes aimed at increasing the knowledge of a young and motivated professional group, which includes many women. This confirms our commitment to building a cutting-edge working environment in an innovative multicultural context.
Future goals?
Novatek is a company with a green heart which is now aiming to obtain environmental certification by 2025. This is an important recognition for a company which, since 2010, has been using a photovoltaic system with polycrystalline silicon panels with a power of 170kw to obtain the energy needed to run its machinery. Thanks to the choice of harmonising economic growth objectives with environmental policies – thus combining innovation, productivity, competitiveness and respect for the environment – over the years we have managed to become an example of best practices for the entire sector. An extraordinary achievement for a company that aims to grow further in new strategic markets!
For more info (http://www.novatek-srl.com)
