Between the scent of Mediterranean scrub and the slow rhythm of the sea, Mamamare comes to life: a place where weddings become an experience, and hospitality becomes a cultural project. Immersed in the natural landscape of Duna Domitia, Mamamare positions itself as one of the most innovative experiences in the Italian hospitality scene connected to weddings and exclusive events. Not simply a wedding venue, but an integrated concept where Mediterranean architecture, sustainability, and territorial enhancement merge to offer a contemporary model of hospitality, in line with the new trends of high-quality experiential tourism. We met Carlo Emini, founder and creative force behind Mamamare, to explore the philosophy and strategic vision guiding this project, increasingly recognized as a focal point in the revival of the Baia Domizia coastline, now awarded the Blue Flag.
Dr. Emini, how did the idea of Mamamare come about?
The idea was born from the desire to move beyond the traditional concept of a “wedding venue,” creating a place capable of integrating nature, architecture, and hospitality. Mamamare is not just a scenic backdrop for seaside weddings, but a container of unique experiences: we also curate private events, ceremonies, and exclusive celebrations that share the same philosophy of elegance and authenticity. It is a system of carefully calibrated experiences that guide couples and guests through a complete sensory journey—from the civil ceremony on the beach to the wedding banquet immersed in the Mediterranean landscape—where every detail is designed to harmonize aesthetics, emotion, and functionality.
What makes Mamamare different from other event venues?
Our strength lies in the balance between nature and design. We are perfectly embedded in the natural landscape of Duna Domitia, within a setting of rare Mediterranean beauty. This choice also implies a clear responsibility: to respect and enhance it. Mamamare was created to be an integral part of a broader process of territorial regeneration currently involving the area. The proximity to the Cumeja Beach Club & Hotel, a leading four-star resort, allows us to build a virtuous synergy between hospitality and local promotion. This axis aims to bring the Domitian Coast back to the center of experiential and sustainable tourism in Southern Italy.
From an architectural and management perspective, how does this philosophy translate in practice?
Each space has been conceived with a modular and coherent approach: indoor and outdoor areas that dialogue with the landscape, natural materials, warm color palettes, and lighting designed to accompany the hues of the sunset. Everything is intended to combine hospitality, comfort, and Mediterranean identity.
From a management standpoint, Mamamare is structured as an integrated service hub, with staff trained in managing high-profile events—from logistical consulting to artistic direction.
The civil ceremony by the sea has become one of your distinguishing features. How important is the experiential aspect?
Extremely important. Experiencing the “I do” to the sound of the waves, in a garden suspended between sand and sea, encapsulates our philosophy: authenticity and restraint. Today, a wedding is also a narrative of identity and place. We offer couples the opportunity to create an event that reflects this balance, between natural spontaneity and refined direction.
What are Mamamare’s future development prospects?
Our goal is to expand the format by opening new locations in high-value natural settings, always aligned with the eco-luxury vision that defines us. We want to export a model of circular hospitality, where sustainability intertwines with quality and staff training. Mamamare is a laboratory of style and method: our ambition is for it to become a reference point for the cultural and tourism renaissance of the Domitian coastline. In conclusion, Mamamare is not just an event venue, but a project that restores the sea to its cultural centrality. A Mediterranean dream where elegance and nature meet to tell a new way of experiencing hospitality.
