Cennamo srl, founded in 2009 by brothers Arcangelo, Danilo and Diego Cennamo, is a Campania-based company highly specialised in the design and production of dry food for dogs and cats. Thanks to a strategic vision and the high quality of its products, this all-Italian excellence has managed to assert its leadership on the national and international market, clearly distinguishing itself from its competitors, as Danilo Cennamo, the company’s financial manager, explains in this lengthy interview.

by Roberta Imbimbo

Dr Cennamo, with what mission was Cennamo S.r.l. born?
The company was founded with the ambitious goal of becoming an important reference point for the production of pet food; a challenge won thanks to a strategic vision, highly specialised know-how acquired over many years of activity, and the high quality of the products offered.It is no coincidence that in recent years this young and dynamic company has experienced rapid growth both in terms of turnover (in 2023 it increased by 30% compared to the previous year), and organisational structure (the recent inauguration of a new production plant for the central-southern Italy area with high technological value in the province of Caserta) and geographical expansion: it is no coincidence that today Cennamo S.r. l. is a company with an international vocation – present in Italy and in over 40 countries around the world – innovative and future-oriented, to proactively anticipate the needs of a constantly evolving market, always guaranteeing the utmost attention to the sourcing of raw materials and internal processing procedures, in order to promptly and effectively meet the requirements of increasingly demanding consumers.

In this regard, what peculiarities distinguish you from your competitors?
In addition to the experience and professionalism matured over many years of presence on the market, Cennamo has always made the quality of its strictly Made in Italy products its mission, becoming a de facto Ambassador to the world of Italian manufacturing excellence.Quality and innovation of the proposed recipes (ranging from standard lines up to the super-premium top range, passing through technical lines dedicated to working or active dogs, up to the professional sector of breeders); careful selection of raw materials, mainly of national origin; constant research and development activities to create innovative products or improve those already on the market; brilliant management of the distribution chain, through a mix of channels such as direct agents, distributors and dealers, to always guarantee the availability of products on the markets covered; important production capacity to effectively satisfy a market demand in continuous growth. These are just some of our strengths that have enabled us, on the one hand, to optimise the management of the industrial process, through tested analysis and monitoring procedures, internal and external audits and specialised professionals; and, on the other hand, to increase our brand reputation in the reference market and to clearly distinguish ourselves from our numerous competitors (Farmina Pet Food, Monge, Morando, Dorado, Affinity Petcare, Royal Canin, Nestlé Purina).

How important is human capital for you?
Very much, it is without doubt our most important resource! In fact, it is people who give value to work through competence and determination, all very important ingredients that translate into invaluable added value in the service of our customers. This is why Cennamo is investing heavily in its human resources: in 2022 there were about 50 employees in the company; today there are 65, all highly qualified and motivated.A substantial recruitment plan is planned for the year 2024, in order to cope with the need for personnel both for the new production and packaging plant and for the support and assistance in office work.

Cennamo S.r.l. finds itself today in the midst of the fourth industrial revolution. How does it embody the paradigms of Industry 4.0?
By paying close attention to business practices that meet the needs of the present without ever compromising those of future generations.In recent years, we have increasingly focused on ESG criteria for responsible and sustainable growth, both in environmental and social terms.We have therefore expanded the use of solar energy produced by our photovoltaic plant from 250 kilowatts to about 1 megawatt, reaching about 40 per cent of our total needs and almost 70 per cent during daytime working hours; and we have installed a powerful condensate recovery plant that through a regasifier significantly reduces gas consumption, also significantly reducing the use of water resources; and finally, we have opted for the use of domestic raw materials, as close as possible geographically to the company site to reduce transport distances and to support the local economy. From a social point of view, we are constantly at the side of a number of voluntary associations that are involved in offering help to kennels and catteries, through the supply of food and support for solidarity initiatives aimed at raising awareness and improving the living conditions of animals.

So many goals achieved in so many years. Future goals?
Certainly one of our priorities will be to increase production capacity from 2.5 thousand quintals per day produced to 6 thousand quintals with theaddition of the new production site in Francolise (CE).At the national level, to acquire new spaces in the territory, further strengthen the relationship with current customers, undertake new negotiations with large purchasing groups, and develop the private label area.Nonetheless, continue to grow (we are aiming for a 40% increase in Turnover in 2024 compared to the previous year) and expand into markets that have not yet been explored, such as the Serbian market, a strategic area for reaching the most distant eastern markets, such as Russia and China, as well as strengthening and optimising our presence in Eastern European territories.

For more info (https://www.cennamopetfood.it)

by Roberta Imbimbo
Professionalism, experience, innovation and client-centricity: these are the hallmarks of Capi-tal Strategy Srl, a company highly specialised in wealth and financial consultancy, founded in 2018 by Patrizio Caringi, a professional particularly skilled in finance, banking and insurance. Thanks to a far-sighted vision focused on personalisation and excellence, the Frosinone-based company has managed to assert its leadership in both the domestic and international markets – especially in Switzerland, Russia, England and soon also in the USA – where, on the strength of strategic partneiships, it is now considered one of the leading independent multi Family Offices. Its mission is therefore to support large entrepreneurial families and Italian companies in developing a structured approach to managing their assets; in planning their investment strategy; in building an effective asset allocation. The objective, of course, is to valorise the relevant and complex assets of large entrepreneurial families at 360 degrees, mitigating the risks le-gated to their management and planning investments completely independently, in the exclusive interest of the client. Having no retrocession relationship with the various banking and financial intermediaries, and therefore operating without conflict of interest (typical of traditional operators who are tied to the bank or sales network to which they belong and must therefore mediate the client’s interests with those of their employer), this all-Italian excellence is absolutely able to offer qualified and customised advice; to choose the best managers on behalf of families; to build a diversified portfolio using only financial instruments suited to the profile of each individual client, carefully bi-locating each investment to compose an optimised basket in terms of risk and return.

Thanks to this high added-value peculiarity, and nevertheless to the strength of a highly specialised multidisciplinary team, Capital Strategy has managed to clearly differentiate itself from other market players and to increase its client base year after year. “What makes Capital Strategy stand out in the vast Italian financial landscape is its customised business approach (tailor-made to the needs of each individual client), its pursuit of excellence, and the offering of services that span the entire spectrum of wealth needs, from investment management to insurance consulting, from advanced tax planning to succession planning,’ Patrizio Caringi, founder of a future-oriented company that also provides innovative services, for instance by enabling start-ups to raise valuable funding through crowdfunding, states emphatically. In short, Capital Strategy is an important reference point in the Italian wealth advisory landscape. In spite of the extraordinary goals achieved in so many years of activity, the company aims to further grow its brand reputation and explore new markets (including foreign ones), always striving to create a positive impact in the financial life of families and companies.

A well-known dentist in Rome, Dr Francesca Pedoto has gained significant experience in the field and has become an important national reference. “There is a subtle correlation between the activity of the muscles of the skull and the function of the locus coeruleus, one of the nuclei of the central nervous system,” she asserts emphatically in this lengthy interview, in which she also talks about the correlation between trigeminal activity and Alzheimer’s.

by Roberta Imbimbo

Dr Pedoto, the scientific literature in recent years has progressed so much in the field of dentistry that today we can definitely state that there is a correlation between malocclusion and postural appearance.
An epochal revolution is taking place in dentistry. Today, the oral cavity is no longer seen as the anatomical district that is only suited to the function of food (food intake, chewing, swallowing), but more and more scientific literature shows aspects of incredible importance. Well aware of this, I have always sought a different and innovative approach to orthodontics, not limiting myself to assessing traditional oral pathologies, but pursuing the goal of guaranteeing the patient an optimal balance between chewing efficiency, dental health, smile aesthetics, and postural well-being. The orthodontic and/or gnathological examination, in my practice, involves the use of cameras, foot and eye analysis to assess key postural inputs. I also pay particular attention to the patient’s respiratory condition, which is closely related to the functional activity of the muscles of the oral cavity for the prevention and treatment of Osas (obstructive sleep apnoea). Altered functioning of the muscles of the mouth, and especially of the tongue, can also lead to dental malocclusion and favour the onset of tonic-muscular imbalances, which can in turn be the cause of disorders such as tension muscle headaches, lumbosciatica, muscle contractures, dizziness, poor sleep quality, and frequent colds.

After the oral cavity examination, trigeminal activity should also be assessed. Why?
Trigeminal proprioceptive signals modulate the activity of a particular brainstem nucleus, the locus coeruleus, and lay the foundation for new therapeutic goals. Balanced trigeminal activity may in fact lead to an excessive cerebral accumulation of beta-amyloid protein which, according to some scientific evidence, is responsible for Alzheimer’s disease. In the early stages, this highly disabling progressive disease manifests itself with a gradual loss of memory due to the accumulation in the brain tissue of the beta-amyloid protein, which alters the functioning of the synapses, until it progressively leads to severe cognitive decline due to the degeneration of large areas of the cerebral cortex. This is scientific evidence of fundamental importance that could have considerable therapeutic implications: being able to modulate this protein could, for example, help prevent an insidious disease such as Alzheimer’s and other equally disabling brain disorders. In conclusion, the absence of even a single dental element and incorrect mouth activity linked to malocclusion problems can lead to an excessive accumulation of beta-amyloid that is reversed when balanced muscular activity is restored in full or in part, or when the missing dental elements are restored, while preventing the onset of significant alterations in brain status.