The secret of how a Marano salon has become a well-known hair studio

“Excite me to excite”. This is the philosophy of life of Ulderico Nasti, owner of the well-known hair studio Rico Hairdressers by Marano, a well-known hair-stylist from Campania able to live intensely every single emotion and then transmit it through his creations. Philosophy to which he has always remained faithful during his professional career, strongly believing that “the most beautiful creations are precisely those made with the heart”.

Ulderico, when did you realize that you would have been a hair-stylist when you grow up?

Since I was very young I have always been a creative, passionate about everything that is art and fashion. A passion so profound that led me to attend first one of the best hairdressing academies and then, once I graduated as a master of art, several internships in Italy and abroad. All of these experiences have allowed me to easily establish myself in a very competitive world and to make my salon an important point of reference in the hairstyling sector. A success that today repays me for a difficult period in my life. In the past, in fact, I was forced to close my first 300 square meter workshop due to a serious illness; nevertheless, I never tried to fight. And over time I found the strength to turn the page to reopen a new atelier in Marano, bringing back the Rico Hairdressers brand and becoming an international stylist for a well-known company in the sector.

What is the secret of so much success?

I believe that the secret of my success I owe to the satisfaction I feel in creating an emotion thanks to my method of cutting SCULPTED DRY CUT (in practice I can sculpt my hair by cutting them dry) and in being able to imagine in my eyes, even before to realize it, the femininity that is hidden in every woman. As Michelangelo claimed, “Each stone block has a statue within it and it is the sculptor’s job to discover it.” But to create something truly unique it is necessary to possess a great technical and stylistic knowledge. Today my method makes me unique in the sector and gives me the opportunity to create always unique and personalized looks.

How do you manage to meet the needs of those who care about their appearance?

I can do it simply by bringing out the true personality of every single woman: for me each is an entity in itself, full of emotion, strength, love and passion. Without them it would surely be a boring world. Today, fashion is expressed by women who rely on me, eager to be unique. As Coco Chanel said “Beauty begins the moment you decide to be yourself”, a thought that I fully share today and that pushes me away from a world, made of stereotypes, that wants us all the same.

Future goals?

I am always in continuous evolution and research, I always set myself new goals, but what I care most about is to pursue my philosophy.

For more info (www.ricoparrucchieri.com) (Phone: 0817429453)

Very high success rates and fewer risks for women thanks to the genetic analysis techniques of embryos (PGT-A) and the possibility of carrying out heterologous fertilization in Italy

As recently highlighted by data released by the national and international scientific literature, assisted fertilization techniques (IVF, ICSI, IMSI) still present strong limits. According to the latest report presented in Parliament, in Italy the success rates of first-level techniques (intrauterine insemination) would be around 10-12% while those of in vitro fertilization are around 17% compared to 25% in other European countries . Percentages that are still too low, which inevitably have an extremely negative impact on the couple both psychologically and economically, often leading to states of profound frustration. “Fortunately, medicine has reached important milestones also in this field,” says Prof. Ermanno Greco, Scientific Director of the Department of Medicine and Biology of Reproduction, of the European Hospital in Rome. Today, thanks to modern in vitro fertilization techniques, the embryos to be transferred inside the uterus are no longer chosen on the basis of their apparent morphological quality (type A, B, C embryos) but on the basis of their genetic health . Multiple international studies have shown that even beautiful embryos from a morphological point of view can be genetically ill in their chromosome structure and therefore not implanted causing a failure of the PMA technique.

Dr. Greco, with the new genetic techniques, Next Generation Sequencing (NGS), which allow to evaluate the quality of the embryo, increase the percentage of children in their arms?

Absolutely yes: 80% of women become pregnant from the first attempt. Several scientific studies have clarified that the ability of embryos to nest in the uterus depends on two critical factors: 70% of their genetic normality and 30% of the ability of the uterine tissue to produce some essential molecules for the implant. This research has shown that, even in young patients (under 35), 40-50% of the embryos produced in an in vitro fertilization treatment are not genetically healthy and therefore unable to give an evolutionary pregnancy. The recent chromosomal analysis technique using NGS (Next Generation Sequencing) allows, instead of the previous methods (PCR, aCGH), not only to evaluate all the chromosomes of the embryo, but also the mitochondrial DNA, that is the energy plant that has a fundamental role in embryonic and then fetal development. The advantages for those who perform pre-implantation diagnosis are, therefore, multiple: both preventive (reduction in the percentage of failure), and therapeutic (reduction of the risk of spontaneous abortion) and improvement (increase in success rates).

For which patients is this technique particularly indicated?

Many international scientific studies show that the patients for whom this technique is particularly indicated are young women who want to carry out a single transfer embryo, optimizing the implant percentages and eliminating almost entirely the chances of multiple pregnancies (4%); women with advanced maternal age (over 36 years); patients with repeated abortion (at least two / three abortions) or those with repeated failures (at least three attempts or more than ten embryos transferred); carriers of genetic diseases (eg translocations, inversions, Mediterranean anemia, cystic fibrosis, hemophilia, muscular dystrophy, ect). Preimplantation genetic diagnosis can be carried out both on fresh embryos and on frozen embryos already produced in previous cycles of PMA. Moreover, the NGS is particularly valid for all those women who have a high capacity to produce oocytes with hormonal stimulation. But the achievements on the subject do not end there. In fact, it has been shown that male infertility can generate chromosomal abnormalities of non-negligible embryos, especially at the level of sexual chromosomes that can give rise to sick children. In this case two techniques have proved to be fundamental: the selection of spermatozoa (IMSI) and the selection of spermatozoa with intact non-fragmented DNA (MACS). Thanks to all these successes, as well as the possibility of resorting to heterologous fertilization also in Italy – the sentence n. 162/2014 of the Constitutional Court ruled that the prohibition of heterologous assisted fertilization is unconstitutional – it is no longer acceptable for a couple to go abroad to realize their dream of giving birth to a child. The success rates of our Center are in fact quite similar to those of other European countries: the experience gained by a team of highly qualified professionals allows us to crown the dream of a lot of motherhood in a totally peaceful and carefree way women.

Prof.Ermanno Greco Medicine and Biology of Reproduction • European Hospital Rome – Tel. 06 65975643-0665975614 – segreteria@icsiroma.it

We talk about it with Stefano Posti, Projit’s data protection manager, a consulting and training company that assists important organizations in projects to adapt to the new legal provisions regarding privacy.

The personal data constitute the real digital value of modern services and products, and the GDPR, the General Regulation for data protection, has been fully applicable for the entire European Union for 6 months.

Dott. Posti, what changes with the new Privacy legislation?

The main objective of the new legislation is on the one hand to guarantee citizens greater transparency and greater control of their personal data, on the other hand empowering bodies and companies to implement organizational and technical measures to ensure free and secure circulation of data personal and keep up with new digital economy models. Surely we can say that a general obligation, for all, is the greater awareness.

What sets you apart from your competitors?

At Projit we strongly believe in the honest and substantial approach; We always advise potential customers to inform themselves using the information material on the website of the Privacy Guarantor, which has been carrying out an exceptional awareness-raising work for some time. It is necessary to understand that these are not mere bureaucratic requirements. We provide both consultancy and training on the subject, as well as the external DPO service, with a multidisciplinary team composed of jurists, management technicians, IT security experts; surely the fact of dealing with the matter since 2005, and of delivering for years an analogous service from external RSPP for Health and safety at work, helps us in calibrating the services so as to manage with flexibility the needs and the economic commitments client organizations, implementing effective and above all substantial solutions.

For more info: www.projit.it

Founded in 2015, Pragma Etimos is a state-of-the-art Data House Agency, an international start-up with thirty years of experience in heuristic intelligence (research and interpretation of data), data-learning (training), big-data (data-mining / data -quality, classification and normalization). At the base of the corporate philosophy, “YODAGO = YOur DAta is GOld”, there is indeed the conviction that the data to be able to satisfy the intended use must necessarily be accurate, complete, precise and usable: hence the need to remedy them . And so, the solutions offered by this young and dynamic company, enhance and enrich the companies’ databases to relaunch their competitiveness in the reference market. Gaetano Lo Presti, CEO of the company, says in no uncertain terms that “when data is clean, uniform and classified, they dialogue with each other and become more efficient, improving the quality of information by shielding garbage-in and avoiding garbage-outs . “We are a constantly evolving company and our mission is to create a language that is accessible to all.

For more info: www.pragmaetimos.com

SEFFI, the evolution of lipofilling that has revolutionized aesthetic medicine

From the age of 40-45, both male and female faces begin to show ever more evident signs of aging. Before the 1990s, in order to counter this inevitable biological phenomenon and obtain a harmonious rejuvenation, a fairly complex surgical intervention was often used: face lifting. Then the lipofilling technique was started using the Coleman method. However, scientific progress and constant research have highlighted the limits of this purely volumizing method: the fat undergoes necrosis over time and is therefore eliminated after a few months. How can we get around that? To illustrate the latest frontiers in the field of Plastic Surgery is Dr. Marco Mannucci, well-known aesthetic surgeon, owner of the Center for Modern Aesthetic Medicine in Rome.

Dr. Mannucci, today we talk a lot about the Superficial Enhanced Fluid Fat Injection (SEFFI) technique. What is it about?

Through recent studies we have seen that adipose tissue consists not only of fat cells, but also of much more precious cells. In fact, around the capillary vessels there are small mesenchymal stem cells called Adipose Derived Stem Cells (ADSCs), which, if injected into other tissues, can become cells of the tissue in which they are implanted. SEFFI is therefore a highly innovative technique that represents the future of regenerative medicine: thanks to autologous tissue grafting, it restores facial features and tones and regenerates facial tissues.

What advantages does this method offer compared to the previous ones?

With the old techniques the fat taken was present in larger collections and the cells inside were undergoing necrosis. The SEFFI technique, on the other hand, is an advanced lipofilling that, thanks to the particular fat extraction method (2 mm microcannulas or painless needles), allows the introduction of living fat cells into the face to restore volume to certain areas of the face. If injected in depth, the ADSCs allow, in fact, to create new fat cells; if injected on the surface they allow to tone and regenerate aged skin, as they turn into Fibroblasts, cells of the dermis that produce collagen, elastin and other substances that give elasticity to the skin. In short, a real revolution in the world of aesthetic medicine!

For more info: medicinaesteticamoderna.it

A prestigious brand that since 1968 has seduced the world with its unique and unmistakable style …

In the wake of the ancient Italian sartorial tradition, the Kiton company produces men’s clothes entirely cut and sewn by hand, rigorously made with fine fabrics (among which the vicuña stands out) and with the unmistakable style of the made in Italy, appreciated and recognized in Worldwide. Original and elegant, refined and exquisitely crafted collections, all strictly made respecting and enhancing the personality of each individual customer. The attention to detail (the tailors take 25 to 50 hours to create a suit worthy of the Kiton quality) is the main strength of this prestigious brand, born in Arzano (NA) in 1968, and today ambassador in the world of Italian craft excellence. “The quality of our garments is unparalleled” says Antonio De Matteis, CEO of the Neapolitan brand, before telling us something about his past living around the world alongside the charismatic founder, Ciro Paone; a style icon that has been able to elevate Neapolitan tailoring from a simple form of craftsmanship to an expression of art.

Excellent quality, timeless style and all-Italian taste are the pillars of your brand, loved by the most powerful men on the planet: Can De Matteis tell us how your passion for this job was born?

It was 1956 when my uncle Ciro, who then traded textiles in Piazza Mercato, decided to expand the core business of the family textile company to the high “artisan” tailoring to make men’s suits with fine and refined fabrics. Thanks to a strong determination, in 1956 he founded the CI.PA., a young and dynamic company that had about 40 tailors. Mainly affirmed in international markets – where the acronym born from its initials could be misunderstood with the English term “cheap”, that is economic, a name not in line with the company policy made of incomparable manual skill – in 1968 he decided to give life to the brand Kiton (from “CHITONE”, the ceremonial tunic worn by the ancient Greek aristocracy), quickly became famous throughout the world.

And in fact from the five production sites of Arzano, Parma, Fidenza, Caserta and Biella, today the company invoices around 120 million euros, exporting 80 percent of the product to 15 countries, especially in Europe. What is the secret of so much success?

The important goals achieved are undoubtedly the result of the passion for our work and the obsessive search for perfection in every phase of the process. In Kiton the most important capital is surely the human one, represented by the 800 artisans that every day, with wise mastery and imagination, give shape to clothes of a refined and inimitable elegance, made of many small details, carrying on the philosophy of a company that increasingly aims to preserve the craftsmanship of the processes.

For more info: www.kiton.it info@kiton.it tel. 0815855111

Experience, professionalism, timeliness and availability the peculiarities required of a good expert

The kinematic reconstruction of a car accident is an extremely complex process whose purpose is to be able to trace the actual dynamics with which the accident developed, identifying at the same time the responsibilities of the people involved in it. The search for the causes that led to a traffic accident involves studies and research that are often complex and complex. Hence the need to address highly qualified and competent figures, able to correctly interpret the quantity and quality of information found at the site of the accident. “The importance of contacting technical consultants with proven professional experience is maximum, given the introduction in our penal system of the crime of road murder and serious and very serious road injuries, provided for by law No. 41 of March 23, 2016”, he asserts with Marcello Pirone emphasis, in partnership with the Gespra Srl of Naples, a company that for about thirty years has been dealing with the management of the claim from its embryonic stages.

Dr. Pirone, why is it important today to contact an expert in the event of a road accident?

It is extremely important to turn to a person capable of managing the claim to 360 degrees and to offer the necessary timeliness to avoid the pollution of the evidence, protecting his clients against the strong powers (which do not always have the right competence to evaluate the findings of an accident). It is therefore necessary to rely on a technical expert who is able to examine and process the elements available, and if necessary, to obtain further specific information, which cannot be immediately deduced from those elements, but which can only be reached through their analysis and overall processing. Moreover, if the scientific findings are entrusted to incompetent people, the result of the expert opinion can be seriously compromised and the persons involved risk seeing their position regarding the attribution of civil and criminal liability connected to the cause of the accident “prejudiced” same.

What are its strengths compared to competitors?

Surely the thirty-year experience gained in the sector, the total availability to customers to guarantee them that timeliness of intervention necessary to minimize the possibility of error due to the dispersion of information following the numerous passages “from hand to hand” to which the evidence is often submitted and the support of a company behind it, Gespra Srl, which thanks to the latest generation tools and highly qualified personnel is able to offer a reconstruction of the accident and its causes as faithful as possible.

You have recently launched a truly innovative app on the market. What is it?

Of a software for Android and iOS whose purpose is to offer a prompt action to our customers, providing them with valuable information on the behavior to be adopted immediately in case of road accidents.

You are also very active in the social field: how not to mention your awareness campaign on road safety, which sees mainly young people as the main recipients.

The goal of my commitment in schools is to spread, especially among adolescents, the culture of safety on the road and legality, aiming at the prevention of road accidents related to risky behavior. Given the high misuse of mobile phones and tablets while driving, it is important to highlight the importance of compliance with the rules of the Highway Code, promoting a cultural change that is truly radical and thus aiming to respect one’s own life and life others.

For more info: www.gespra.it info@gespra.it tel-081663344

ASSIRETE HEALTH CARE FOR WELFARE

The PWA project to respond to the new demand for Health in the Welfare sector

PWA offers Welfare Platform customers over 5,000 Health Welfare Vouchers divided into 5 categories: Specialist Visits, Diagnostics, Physiotherapy, Dentistry and Home Health Care throughout the country at competitive rates. “We manage all the phases of the process: from the choice of the Voucher, to its issuance, up to the payment / invoicing”, says Andrea Marangelli, Sales Director of Assirete, in no uncertain terms. Confirming the goodness of the project, several of the most important Welfare Market operators use PWA. “Users can choose between different types of welfare offerings: this is why we have carefully taken care of the User Experience to enhance our Health Vouchers”.

PWA won the 1st prize in the Services category at the Digital 360 Awards 2018, as a Health Platform where, in addition to the choice of Health Voucher, it is possible to activate on-line Prevention Plans to find the most modern Telemedicine solutions for the Elderly , Chronic and Disabled.

“This continuous push towards innovation, both technological and in terms of services, has improved the quality of Assirete’s traditional offer in the Health Area: Claims Management for Reimbursement of Medical Expenses, technological development of Web Portals, App, and the management of Call Center. In the Non-Life Area, with Assigesco, we offer: Management of Specialist Claims, Management of Claims under excess (Sir), Management of Claims “Run Off”, as well as Technical Audits and Due Diligence on the adequacy of reserves “concludes enthusiastic Gianni Rossi, CEO of AssirecreGroup.

For more info: www.assirecregroup.com

Thanks to the latest technological innovations in the dental field, it is possible to achieve a perfect smile even without invasive operations

The dental veneers are particular prostheses made of ceramic, porcelain or disilicate applied directly on the external surface of the single tooth to correct any defects in the shape, color or position of the teeth. “With this intervention of aesthetic dental medicine it is possible to correct a series of imperfections in a minimally invasive way without resorting to real dental implants”, Dr. Luigi Vittozzi and Dr. Giovanni Cacciola, pioneers of Aesthetic Dentistry in Italy.

What are aesthetic facets and what are they for?

They are very thin ceramic or porcelain lamellas that are permanently cemented onto the tooth, previously prepared, to correct small structural and functional imperfections, offering the patient who undergoes the treatment the possibility of obtaining a perfect and flawless mouth. The result is in fact extraordinarily surprising and durable (up to 10 years), as long as the intervention is performed by an experienced professional and high-quality materials are used.

Specifically, what are the main advantages that aesthetic facets offer?

In addition to a significant improvement in the aesthetic appearance of the teeth, the veneers ensure considerable psychological benefits, increasing the self-esteem of a patient who is more confident in his appearance. In fact, the application of the veneers guarantees whiter and shinier teeth and the total coverage of permanent stains and discolorations: the aesthetic rendering of this treatment is therefore noteworthy even if the common thread is always the health of the tooth.

When should these facets be used?

In the presence of diastema, resistance of the enamel to normal whitening techniques, stained, crooked, chipped or worn teeth. In the latter case, the use of prostheses will allow for better chewing, thus guaranteeing benefits that are beyond the mere aesthetic factor.

Is it an invasive and painful procedure?

Absolutely not! Thanks to the scientific development and the improvement of interventional techniques (no-prep), nowadays more and more patient-sized, it is now possible to apply such veneers without filing the teeth in any way but only by conditioning the surfaces with suitable adhesives. In line with the so-called “Minimal Intervention Dentistry” (minimally invasive dentistry), this approach is extremely conservative, since it does not interfere in any way with the structure and strength of the teeth. The advantages for the patient are therefore enormous, since he can find a healthy and perfect smile without pain.

For more information:

www.studiodentisticovitozzi.it

wwwstudiodentisticocacciola.it

Assumptions, potentialities and therapeutic perspectives of regenerative medicine

In recent years, Regenerative Medicine is increasingly being used also in the treatment of many orthopedic diseases: thanks to highly innovative and effective therapies it is now possible to regenerate and reconstruct the skeletal muscle tissues in a minimally invasive way, using autologous mesenchymal cells, or those taken from the patient’s own fatty tissue.

“The Adipose Derived Stem Cells (ADSCs) are so-called immature and undifferentiated adult cells that, once extracted and purified, are injected where joint, tendon or muscle damage is present; here, thanks to a mechanism of biological intelligence, they differentiate into cells of the host tissue and stimulate the cells surrounding the self-regeneration ”says Dr. with emphasis. Donato Notarfrancesco, Head of the Orthopedics department of the Salus clinic in Battipaglia.

Dr. Notarfrancesco, why are stem cells derived from adipose tissue so innovative?

Because they represent the best approach to treat the degeneration of bone and cartilage. The advantages deriving from their use are in fact unimaginable: the use of mesenchymal cells significantly accelerates healing, reduces post-operative pain and promotes rapid recovery both in terms of sporting activity and normal daily activities.

How technically does autologous adipose tissue transplant take place?

It is a minimally invasive procedure of the outpatient type, which provides only local anesthesia. The fat in the abdominal surface or from the inner thigh is taken from the patient. The adipose tissue is extracted by an osmosis process and then re-grafted, via the joints, with a simple syringe inside the damaged joint. The patient himself is therefore the donor and at the same time the recipient: this is why we speak of “autologous transplantation” of adipose tissue.

Simultaneously with the use of ADSCs, in recent years more and more studies on platelet growth factors (PRP) have been developed and deepened. What is it?

The therapeutic rationale of platelet growth factors, extracted from the patient’s own blood and purified with a particular centrifugation technique, is based on the idea that these concentrated platelets, once injected, release numerous substances that locally activate the healing process by modulating the inflammation, the neoformation of blood vessels, the production of collagen, the multiplication of cartilage, bone or tendon cells. Also in this case the fields of application are therefore multiple and the results extraordinary. The treatment is absolutely harmless and free of side effects.

More  info: www.notarfrancesco-donato.com