A prestigious brand that since 1968 has seduced the world with its unique and unmistakable style …
In the wake of the ancient Italian sartorial tradition, the Kiton company produces men’s clothes entirely cut and sewn by hand, rigorously made with fine fabrics (among which the vicuña stands out) and with the unmistakable style of the made in Italy, appreciated and recognized in Worldwide. Original and elegant, refined and exquisitely crafted collections, all strictly made respecting and enhancing the personality of each individual customer. The attention to detail (the tailors take 25 to 50 hours to create a suit worthy of the Kiton quality) is the main strength of this prestigious brand, born in Arzano (NA) in 1968, and today ambassador in the world of Italian craft excellence. “The quality of our garments is unparalleled” says Antonio De Matteis, CEO of the Neapolitan brand, before telling us something about his past living around the world alongside the charismatic founder, Ciro Paone; a style icon that has been able to elevate Neapolitan tailoring from a simple form of craftsmanship to an expression of art.
Excellent quality, timeless style and all-Italian taste are the pillars of your brand, loved by the most powerful men on the planet: Can De Matteis tell us how your passion for this job was born?
It was 1956 when my uncle Ciro, who then traded textiles in Piazza Mercato, decided to expand the core business of the family textile company to the high “artisan” tailoring to make men’s suits with fine and refined fabrics. Thanks to a strong determination, in 1956 he founded the CI.PA., a young and dynamic company that had about 40 tailors. Mainly affirmed in international markets – where the acronym born from its initials could be misunderstood with the English term “cheap”, that is economic, a name not in line with the company policy made of incomparable manual skill – in 1968 he decided to give life to the brand Kiton (from “CHITONE”, the ceremonial tunic worn by the ancient Greek aristocracy), quickly became famous throughout the world.
And in fact from the five production sites of Arzano, Parma, Fidenza, Caserta and Biella, today the company invoices around 120 million euros, exporting 80 percent of the product to 15 countries, especially in Europe. What is the secret of so much success?
The important goals achieved are undoubtedly the result of the passion for our work and the obsessive search for perfection in every phase of the process. In Kiton the most important capital is surely the human one, represented by the 800 artisans that every day, with wise mastery and imagination, give shape to clothes of a refined and inimitable elegance, made of many small details, carrying on the philosophy of a company that increasingly aims to preserve the craftsmanship of the processes.
For more info: www.kiton.it info@kiton.it tel. 0815855111
