Ciro Verrocchi, General Manager Bettoja Hotels Collection, tells the story of a family of hoteliers who have characterized the art of hospitality made in Italy for over 150 years.

It was 1875 when a family of Piemonte decided to buy the Massimo D’Azeglio Restaurant first, named in honor of the great Italian statesman, painter and writer, then the entire Via Cavour building, transforming it into a hotel: Hotel Massimo D’Azeglio. The expansion does not stop, in 1895 the neighbouring Hotel Mediterraneo and Hotel Atlantico entered the collection. Three prestigious structures strategically set in the heart of the historic center of Rome, in the area between Via Cavour and Via Amendola, a few steps from the Roma Termini railway station, in the heart of the Eternal City, a crossroads of culture, elegance and architectural beauties past; three four-star structures that mark the history of hospitality signed by Bettoja Hotels.

What are the strengths of the three structures?

In an ever-changing market, thanks also to the marvelous tourist attractions of the Eternal City, the Bettoja Hotels are a guarantee of excellent service and warm welcome, as it is in the style of an exemplary family that has a long experience in the hotel industry. A family that wanted and was able to re-launch its offer, deciding to invest over 20 ml of Euro between rooms and conference areas, creating a congress centre destined to become an important reference point in the regional scene. From the three structures it is, in fact, possible to quickly reach any nerve centre of the city and to admire streets and monuments universally known for their history and for their architectural beauty: Pantheon, Basilica di Santa Maria Maggiore, Il Colosseo, La Fontana di Trevi , I Fori Romani, Il Palazzo delle Esposizioni, Le Scuderie del Quirinale, Il Teatro dell’Opera, Il Museo Nazionale. The offer of nearly 500 rooms furnished in perfect art deco style and which encompass the monumental luxury of the 40s, and 18 meeting rooms, equipped with the latest technology, make Bettoja Hotels the undisputed protagonists of the made in Italy accommodation. The presence of the Bettoja family has always been a guarantee of tradition and hospitality.

Plans for the future?

The 2018 for Gruppo Bettoja Hotels will be a new starting point to reaffirm the Brand in the Italian hospitality market, reconfirming the values that have always distinguished our company: people, tradition and innovation, elegance, sobriety and hospitality. A story yet to be told and which, in the fifth generation, with Maurizio Bettoja’s Presidency, is still an incredible adventure to experience!

More information (www.bettojahotels.it) (sales@bettojahotels.it)

By Roberta Imbimbo

The new beauty trend conquers an increasing number of women

Nowadays an increasing number of women decide to resort to permanent makeup for a need for aesthetics mixed with practicality: with this technique, in fact, we go to design and then tattoo on the face the basis of a daily make up, using biocompatible pigments to be inserted under the skin so that the result is durable over time. “The only imperative is, of course, to turn to expert hands, which guarantee the achievement of satisfactory results and reduce the risk of possible contraindications”, Serena Toscano, owner of the prestigious Studio Immagine di Roma, strongly asserts.

Serena Toscano, what does permanent makeup consist of?

Also known by the name of micro pigmentation, dermo pigmentation or semi-permanent tattoo, it is a procedure applied in the aesthetic field to hide small imperfections or asymmetries of the face, especially to define the shape of eyebrows, eyes and lips. The procedure involves the use of a device called a dermograph, able to make very small incisions under the skin, with extreme rapidity and without particular pain.

What is the difference between tattooing and permanent makeup?

The treatment, although it seems similar, is actually different in the application techniques, in the duration of the pigmentation and in the composition of the pigment. The colours used are exclusively bioabsorbable, tested and certified according to European standards. The duration of the trick is also limited in time, since the professional operator uses less stable colours, eliminable through the immune defenses of the individual (power of phagocytosis). This is the reason why the duration of the treatment is absolutely subjective, being closely linked both to the cell turnover and to the depth of the incisions.

She is a renowned professional in her field. The key to its success?

Experience, professionalism and ability to meet the needs of every single customer, each with his own personality, with his own different way of expressing femininity. But not only. Taking advantage of the precious collaboration of two experts in the field, Roberta Valentini and Cecilia Mezzanino, for years I offer personalized treatments of undisputed quality, establishing with my clients a relationship of trust, based on moral and intellectual honesty; an innate talent that drives me to direct my customers always to the right choice, with discretion and experience, without ever imposing my ideas. Over the last few years, Studio Immagine has become an important point of reference in the regional scene, also a leader in the training of other operators and in the research of important innovations to ensure safe products and more and more advanced execution techniques.

How was your passion for this work born?

My career path was born about 10 years ago, when my mother underwent a permanent make-up treatment, but unskilled operators mistaken her form and colour. I still remember his desperation to look in the mirror. When I was at home I often happened to stop behind the bathroom door and listen to her crying; despite my young age, I clearly perceived her difficulty in accepting a face that she no longer recognized. And so I decided to do something to restore the joy of living. So I began to attend the best professional academies: the more I trained, the more I wanted to increase my know-how. And I realized it to the point that I already started teaching at a regional school and at the prestigious Orsini & Belfatto professional academy, with whom I still work today. Along my professional path I managed to find a way to solve my mother’s problem, giving her her adorable smile back. Since then my working philosophy is to do everything possible to make my customers happy.

You eight years ago decided to devote yourself to vocational training, why?

Over time I have gained the awareness of having a particular predisposition to teaching. So I decided to become an important reference point for those who want to establish themselves in a sector where, due to high competitiveness, professionalism and specific skills are increasingly required. An expert and competent teacher must know how to transmit to his students the importance of some basic criteria, first of all the essential aesthetic sense – permanent makeup does not have to distort the features of the face but must exalt its most delicate beauty: the client looking at the mirror must see itself more beautiful, not different! My techniques, my skills and last but not least my passion for a profession that I love a lot, have trained many beauticians, girls who have come into play to find their own professional identity and that today, thanks to my highly qualified, have had their chance of success in life.

More info (www.studioimmagine-st.it) facebook.studio immagine di Serena Toscano

by Roberta Imbimbo

More and more sophisticated technologies allow the dentist to intervene with greater security and in a short time, increasing the percentage of successful performance.

As with every other aspect of our lives, technological innovation is rapidly changing the face of many professions, and medical technology is certainly no exception. In fact, computerized procedures, new materials and increasingly accurate diagnostic tools are opening the way to a series of previously unthinkable solutions, thanks to which patients can achieve truly extraordinary results. This speech, which applies to virtually all branches of medicine, and even becomes decisive in dentistry, for which technological innovation has really determined a revolution in the possibilities for intervention. In fact, very sophisticated techniques and technologies allow the dentist not only to intervene more safely, but also to reduce time and increase the success rate of the work done. “The intent is to offer dental services at a higher level than in the past and at low cost, not a secondary aspect in consideration of the economic difficulties that citizens / patients have been living for a long time” explains Dr. Claudio Cortesini, long-time dentist of the “Commissione Albo Odontoiatri Capitolina” and today one of the most ardent supporters of three-dimensional imaging.

Dr. Cortesini, what are the very latest frontiers of modern dentistry?

“The possibility of carrying out less invasive, safer and in much shorter time than in the past. The true watershed between traditional methods and new procedures is the so-called three-dimensional digital radiology, which offers the possibility of making a correct diagnosis at 360 degrees, with all the advantages that this entails. The acquisition of images through a 3SHAPE digital system, allows in fact to take perfect images and consequently create a prosthesis directly in the studio in a short time, or transfer the acquired images to a dental laboratory in case a more complex prosthesis is needed. All this happens thanks to computer technology. Devices that are certainly not born today, the first date back to 25 years ago, but now have reached a level of operation that ensures maximum reliability and accuracy. In fact, some companies have specialized, patenting a very elaborate digital system that allows to realize individual ceramic restorations in a single session. Furthermore, this technology makes it possible to use “metal free” materials for the realization of fixed prostheses, first of all the zirconium oxide. In this way we obtain an aesthetic advantage and the absence of free metal ions. The use of digital technology arises from the need in the dental office to acquire three-dimensional images and to translate these images into quality products, with advantages for both cultural and economic ones. To give an example with this technology we can photograph a tooth to be reconstructed, and once the three-dimensional image has been obtained, realize the missing part in about 30 minutes “.

But in this way the dentist does not replace the dental technician?

“It is true that with the CAD CAM the dentist performs some of the tasks entrusted to the dental technician, but ultimately I do not think we can think of a damage for the category. There was also a disputed resolution with an opinion from the Ministry that allowed dentists to use this technology. Moreover, one must never forget that there are many, but not infinite, things that can be done with digital. It is worthwhile, therefore, to dispel the myth for which the contribution of technology would have marked the sunset of professionalism such as those of the dental technician. And even less must we believe that this highly specialized figure can be replaced in the near future by automated systems, robots capable of operating completely autonomously, using only experts in computerized systems. Reasoning in these terms would mean in fact diminish the professionalism of dental technicians, whose experience remains essential for modeling ceramics for prostheses that exhibit a high complexity. The only real and certain assessment is that thanks to technological advances, there can be enormous benefits for patients. The percentage of therapeutic successes with 3D is superior compared to a two-dimensional dental x-ray because, with the three-dimensional, the professional can observe the tooth at 360 degrees, can detect anomalies between the teeth and save time making the job faster. Ultimately with this system, time and costs are reduced, despite having excellent quality “.

More info (www. www.studiocortesini.com) (segreteria@studiocortesini.it)

The company from Casalnuovo (NA) strengths its triumphs and curry out on the market as leader business

Long and strong experience grown out in the building field, continuous research of highly innovative solutions are the features of the Serena Errico Costruzioni Generali. The company is located in Casalnuovo (NA)and in the last time it is became a leadership on the reference market, significantly increasing its customer base, thanks to the services quality and for the high qualifies staff.

Telling us the story of this successful Campanian brand is Serena Errico, founding partner and CEO. of the company as well as secretary of the National Carabinieri Association of Casalnuovo, Founder and President of the “Cassiopea” (Creative Forum, Studies Center and Cultural activities) and in 2013 winner of the “AICAST” career award.

Dr. Errico, can you tell us the story of this important reality in Campania, which is increasingly aiming to achieve important market niches?

The Serena Errico Costruzioni Generali S.r.l. was born from the desire to follow the entrepreneurial activity undertaken by my father Pasquale Errico back in 1956. In his footsteps, we managed to create an emerging company in the fields of new constructions and building renovations. Over the years, this important family-run company (which over time has changed several company names up to the current administration of me) has grown and consolidated itself in the residential and the industrial and commercial sectors. A non-random growth, the result of a careful and effective management, which led the company to independently manage each phase of its business, from the purchase of land to the delivery of the property.

What are the strengths of the company compared to its competitors?

High-level know-how, high quality standards, choice of high-quality materials that combine beauty and eco-sustainability, cutting-edge equipment and a strong “customer satisfaction” orientation are the pillars of a company able to supply turnkey constructions realized with the maximum professionalism, quality, accuracy and respect for delivery times. Today, thanks to the consolidated experience gained in the sector and the continuous technological updating, Serena Errico Costruzioni Generali s.r.l. is able to propose customized solutions, elaborated with meticulous care in order to always offer perfect and safe results over time. The Serena Errico Costruzioni Generali is a functional combination of reliability, competence and foresight, the most suitable answer for those looking for building solutions on the other architectural and technological merit. A quality reality from the heart all around.

More info (www.erseco.it) (serenaerrico@hotmail.it)

by Roberta Imbimbo

The Lawyer. Claudio Roscioni intervenes on the obligations of the condominium towards the employees of contractors.

The Condominium is often in difficulty with contractors due to problems concerning the exact fulfillment of the works commissioned to them. When the requested works are not in conformity with the c.d. “Rule of art”, we must resort to exhausting negotiations that, not always, lead to the desired result. However, it may happen that the payment due for the salaries of the employees of the contractor falls on the Condominium. If, in fact, the art. 1676 cod. civ. requires the client (the Condominium) to pay the employees of the company the salaries (or pay differences) due to them, but within the limits of the sums due to the company, as specified by the contract, the Legislative Decree 276/2003, as amended by L. 92/2012, establishes that the Condominium is obliged, jointly and severally with the company (employer) to pay compensation to the workers, including the shares of severance pay, not paid by the company, regardless of the price of the contract.

In essence, within two years of the completion of the restructuring, the Condominium may be called upon to pay the company’s employees all those emoluments not received during the period of the contract. The only way to avoid a condemnation in solidarity, is, therefore, to rely on serious companies, get the DURC and call a lawyer in the drafting of the contract in order to prevent unpleasant surprises.

More info (www.roscioni.com) (studiolegaleroscioni@roscioni.com)

By Roberta Imbimbo

The dott. Leonardo Rinaldi, Head of the One Day Medical Center in Rome, has a long experience in the field of medically assisted procreation.

Dr. Rinaldi, an increasing number of couples cannot conceive a child naturally and decides to resort to heterologous fertilization, a process that is not always easy but that today, thanks to the goals achieved in this field, offers greater chances of success than in the past?

Absolutely yes. A careful preliminary study of the genetic compatibility between the male partner and the donor further reduces the risks of an intervention whose success rates are high: nowadays 50% of women become pregnant from the first attempt of heterologous fertilization. The donation of oocytes, once again possible in Italy thanks to the ruling 162/2014 of the Constitutional Court, thus makes possible the miracle of life in women who would otherwise be destined not to have children.

One Day Medical Center is an important reference point for many infertile couples. What are its strengths?

High standards of assistance and greater success rates are certainly the main reasons that push many couples to turn to our experience. But not only. A multidisciplinary and highly specialized medical / biological team, a technologically advanced laboratory, a precious partnership with the best Spanish egg cell bank, a scrupulous selection of donors and the search for customized solutions make the Center an important point of reference at the national level, able to provide couples desiring to have a child comprehensive medical, human and psychological assistance.

More information (www.fertilizzazioneinvitro.it) (leo.rinaldi@tiscali.it)

By Roberta Imbimbo

This is stated by Claudio Patalano, CEO of Patalano & Associati (P & A), a consulting firm specializing in banking and finance, which for years has been supporting the business world in development projects and not only

Dott. Patalano, knowing the functioning of the banks helps to create value also for entrepreneurs, often in trouble?

Today more than ever, it is necessary to raise the quality of the interlocution between bank and company, whose relationship can be an opportunity or a threat to both. The bank may refuse financial support if it does not include the company’s project and, conversely, the latter may not understand the bank’s need for risk management or not adequately meet its information expectations. Hence the triggering of a vicious circle that generates the default for the company, for the bad loans bank and for the company, loss of wealth / employment.

Is the need to raise the bank-business dialogue linked to financial discipline?

Yes. The bank’s risk management strategy is increasingly defined in the European supervisory rules. In the years spent in the inspection body of the Bank of Italy (1972) and subsequently in BNL for the management of the Affaire Atlanta (1990) and in the liquidation Sicilcassa (1998), I gained the conviction that those who have constant professional relationships with the Banks is in a privileged position, for knowledge and skills, in achieving an effective operational dialogue between bank and company.

What do you mean?

In the definition of problematic positions, “corporate homicides” should be avoided and defined as solutions with a high professional content. In this sense, the P & A has completed major restructuring of credit exposures of groups in default through the establishment of alternative real estate investment funds or loans, allowing the continuation of business ventures and the better protection of banks’ credit reasons. For this reason, P & A has always invested in specialist skills (Government & Control Systems, Private & Corporate Finance, Assessment, Turnaround), achieving reliable, often innovative solutions.

(*) Interview extract published on the website www.patalanoconsulenti.it

By Roberta Imbimbo

An effective and current therapy for the treatment of various diseases and that does not require any type of anesthesia. This is illustrated by Prof. Carmelo Parisi, Obstetric Gynecologist

The laser is now widely used in gynecological practice, being particularly effective in the treatment of various diseases, such as the related HPV and vulvovaginal atrophy secondary to menopause. To illustrate the advantages of this innovative, safe and effective therapy is Prof. Carmelo Parisi, Obstetrical Gynecologist of Rome.

Prof. Parisi, what are the advantages of laser surgery in the treatment of HPV?

HPV is a disease related to the human papillomavirus that, in its various forms (condylomatosis and dysplasia of the cervix), can cause various lesions in the lower female genital tract. The laser can be used to destroy the lesion or to remove it, making possible a subsequent histological examination. The treatment, performed on an outpatient basis under colposcopic control, guarantees a remarkable precision with minimal damage to the tissues surrounding the lesion and a rapid re-epithelisation of those involved. It can also be used for the treatment of the male partner.

And in the case of vulvovaginal atrophy?

Vulvovaginal atrophy is a very common condition after menopause, due to the disappearance of estrogen hormones. The main symptom is vaginal dryness but can be associated with other symptoms that make sexual approach very difficult and sometimes impossible. The goal of therapy is to restore genital tropism, to preserve sexual function, and to prevent and treat infections. The end result is a turgid and hydrated vaginal mucosa; a real “genital rejuvenation” with all the characteristics of a trophic tissue and in a state of well-being, similar to that of the premenopause. The operation is performed in the clinic, does not require any type of anesthesia, is absolutely painless and has no side effect.

More information (www.carmeloparisi.it) (carmelo.parisi@fastwebnet.it)

By Roberta Imbimbo

“La Locanda da Peppe”, refined and welcoming location to taste the typical products of Campania tradition

Suggestive and enchanting atmospheres, scenarios in harmony with nature: La Baita del Re Resort Group is an ideal location for exclusive and refined receptions, to taste the traditional dishes of the Campania tradition revisited in a modern way, and for those wishing to spend a can relax, away from the hectic chaos of cities. This enchanting structure, owned by the Illuminato family, is a real oasis of peace, immersed in a picturesque landscape with no equals. Strategically located in Ottaviano, in the heart of the Vesuvius National Park, a few kilometers from the main tourist attractions in Campania, the complex offers numerous services of undisputed quality.

Chef, your kitchen is a treasure chest of flavors and aromas made of tradition, modernity and a pinch of imagination.

Our menus are the result of a traditional cuisine, attentive to the quality of the raw materials used. We take care of the smallest details to satisfy the most demanding palates, recalling the origins of our dishes, revisiting them with modern colors and presentations but with the flavors of the past, those that have brought Italian cuisine to the highest world levels. Our creations, served in the warm and welcoming “Locanda da Peppe”, the refined and exclusive inn of the Baita del Re Group, are real gastronomic treasures full of flavors and aromas of the season. They enhance the typical products of our land, all strictly of controlled origin at Km zero and cultivated by trusted farms: the hard wheat pasta of Saragolla Lucana, the Piennolo del Vesuvio tomato, the hams and salami d ‘Irpinia, the mozzarella di bufala Dop, the Fior di latte of Agerola, the sheep cheeses of Bagnoli Irpino, the meat of Benevento and the vegetables coming from integrated, biological and biodynamic cultivation fields. All products with an unmistakable taste that we have the ability to prepare with those secret recipes handed down from father to son for 4 generations.

Which are your most requested dishes?

Linked to tradition, but always aimed at innovation, our kitchen is a veritable laboratory of genuine and natural flavours. How not to taste our desalted cod, cooked by immersion with extra virgin olive spicy Vesuvius, served on velvety of bonde beans, with rosemary foam and dry Piennolo cherry powder. And if in winter it is the ravioli hand made, stuffed with sausages and broccoli, served on a cheese fondue of Bagnoli Irpino, in summer to be particularly requested is the risotto with yellow cherry Piennolo, served on stracciata di bufala , with chunks of black pig from Caserta and scampi. All accompanied by the best wines Made in Campania.

More info www.gruppobaitadelre.it baitadelreresort@gmail.com

By Roberta Imbimbo

IVI, born in Spain in 1990, has more than 70 clinics worldwide, including a center present in Italy, in Rome, directed by Dr. Daniela Galliano

Italy is one of the European countries with the lowest birth rate and is among those in which the average age for the first pregnancy is very high. A tendency often determined by choices of a voluntary nature, but on which, in a not inconsiderable way, the constant increase in both female and male infertility affects.

IVI – Valencian Infertility Institute was founded in Spain in 1990 and since then, with more than 70 clinics worldwide, has helped to raise 160,000 children thanks to the use of the most innovative techniques of assisted reproduction and more than 70 clinics in Worldwide. Dr. Daniela Galliano is the Director of the IVI Center in Italy, present in Rome since 2015.

Dr. Galliano, infertility today is a common problem?

According to the Istituto Superiore di Sanità, about 15% of Italian couples are suffering from infertility problems. Wrong lifestyle, the late search of the first child or other factors such as alcohol, smoking, obesity or diseases such as endometriosis are among the main causes of infertility, which is shared within the couple almost equally. If the couple suspects a possible infertility, it is necessary that it is addressed to specialists of the sector, which will orientate the couple itself to specific studies that will then allow to evaluate the medical treatment to be undertaken, if necessary.

What can be the help that IVI can give?

At IVI centers all the medically assisted reproductive treatments available are available: artificial insemination, oocyte vitrification, in vitro fertilization both homologous and heterologous with conventional technique and ICSI, availing also of the most advanced technology such as the Preimplantation Genetic Test ( TGP), EmbryoScope®, MAC, Nace and Nace Plus. In the Preimplantation Genetic Test (PGT), IVI was a pioneer. This technique consists in diagnosing genetic and chromosomal alterations in the embryo stage, therefore before implantation in the maternal uterus, thus avoiding that the unborn child is affected by genetic diseases that can be diagnosed.

Thanks to all this 9 couples out of 10 who have turned to IVI for infertility problems, have achieved their goal.

Moreover, with the new IVI Baby program, IVI undertakes to follow the motherhood of women up to the birth of the baby, also assisting the woman economically if the desire for motherhood does not come true.

More information ivitalia.it – ​​

By Roberta Imbimbo