Mario Di Giuseppe, at the top of a leading company in the production of liqueurs and spirits nationwide, unveils the secrets of such success
Dedication, professionalism and experience: these are the distinctive traits of Liquori Desirè, a solid and reliable company founded in the 1960s by Michele Di Giuseppe’s passion. A boundless passion, born and raised in Gricignano di Aversa, that this strong and determined man has continued over time, with the intent to delight final consumers with products of the highest quality (alcohol, rum, anise, grappa, strawberry, limoncello, ect.). Liquors and spirits, with a unique and inimitable aroma, created using strictly artisan methods and using only the best raw materials, with the aim of keeping the quality of tradition intact while at the same time facing the challenge of innovation that the market continually imposes. Since the 80s, when the corporate reins have passed to their two sons Mario and Giuliano, the company has experienced an exponential growth and has managed to penetrate new markets – especially that of the Horeca – enriching its range of products with the inclusion of new lines such as cocktails, toppings and aperitif snacks. A fair and effective marketing strategy that has allowed it to impose its leadership in Central and Southern Italy, where it has developed the largest volume of sales, and greatly inflate its customer base. From January 2019 the core business of the company will know new developments with the birth of an Academy for barmen, whose mission will be to train new talents able to independently manage a bank with commitment, technique and creativity.
For more info: www.desireliquori.it segreteriadmg@gmail.com
