Founded in 1997 in Matera by the Paolicelli family, first as a Representative Agency, Forniture Fotovoltaiche, officially established in 2005, thanks also to the back office contribution of Ms Stefania Romio, is a highly specialised company in the Renewable Energy business intermediation sector. The mission of this all-Italian excellence is to introduce in Italy the technological products purchased on foreign markets (Taiwan and China), characterised by a high rate of innovation. Narrating the company’s achievements is Romano Paolicelli, sales manager of Forniture Fotovoltaiche.
by Roberta Imbimbo
Dr. Paolicelli, what is the mission of the company you founded seventeen years ago?
Professionalism, experience and innovation: these are the hallmarks of a company – Forniture Fotovoltaiche – that has always strived to be at the forefront of its sector since its foundation. And that today, 17 years after its foundation, strengthened by strategic partnerships with international companies and a team of highly qualified and competent professionals, is able to support its customers in all the phases of building a new PV system, in the residential, commercial and industrial fields, starting from the search for financing and investors to the material installation of the modules and technical consultancy during the design phase and intermediation with the best European suppliers. The strength of this young and dynamic group lies in having signed (since 2010) important agreements, thanks to which it is now able to import from foreign markets (Taiwan and China in primis) innovative technology (transformers, inverters, batteries, photovoltaic modules) to distribute on the Italian and European markets, especially in Germany, Spain, Portugal, Croatia and Slovenia. Today, Forniture Fotovoltaiche has warehouses of available goods in Lombardy, Emilia Romagna (with a new opening in Parma) and Basilicata, where the company’s headquarters are located.
What kind of market is the one in which you operate? And what are your strengths compared to your competitors?
Throughout this time, we have strived to grow significantly in a highly competitive market, dominated by a few well-structured players, and to respond promptly and effectively to an exponential increase in demand for photovoltaic systems in our country (in the residential sector, for example, the trend in photovoltaics has reached record heights, thanks to the Superbonus and other subsidies provided by the PNRR). We have, therefore, structured ourselves appropriately so as not to be found unprepared for these new and exciting challenges, managing to delocalise Asian innovations in the national and European market and thereby attracting the attention of large General Contractors (first and foremost the largest energy traders). We have signed an agreement with Genertec Italia, one of the most important public companies in the People’s Republic of China; and thanks to this valuable contractual collaboration, which has guaranteed us the highest quality materials and scheduled and punctual deliveries, we have experienced exponential growth, multiplying our sales and turnover compared to previous years, and becoming the leading distributor in the European market. Notwithstanding our achievements to date, our goal for the future is to continue to grow, investing significant resources both in the recruitment of additional qualified and well-trained professionals, and in a 40,000 square metre platform in Central Italy for the production of products now imported from Asia, thanks to the availability of our first Chinese partner, which will allow us to have the know-how of important Asian companies that have decided to invest in Photovoltaic Supplies.
It is the values, the desire to grow, to improve, and a relationship of trust with customers, (our first Partners), that are the beating heart of my company, which just over a year ago also saw the entry of my son Vincenzo, in the wake of a history that has been handed down.
Just over a fortnight ago, the 15th edition of Rimini’s international trade fair, Key Energy, closed, where Forniture Fotovoltaiche played a leading role. Can you tell us about it?
First of all, I would like to thank everyone who visited the stand. The turnout was very high, from all over Italy but also from Europe, and it was an important opportunity for discussion and exchange of views on the present and future of a sector that is currently experiencing exponential growth. The fair was an absolutely successful moment, which we shared with our partners and potential new customers. We had the opportunity to illustrate our great passion for our work and all the advantages of using our products. During the event, among the many innovative, smart and efficient solutions, Forniture Fotovoltaiche presented SUNPRO’s new 310-watt Photovoltaic Modules – RED, which are more powerful and high-performance, and functional for installations in areas with landscape and architectural constraints. He also exhibited JA SOLAR’s RISEN panels (375wp/ 385wp/410wp/440wp /550wp) and SAJ storage kits (the H1 series from 3kw to 6 kw with 2MPPT, the low-voltage hybrid inverter for residential installations, which also supports 24-hour load and the “zero export” function to manage domestic energy intelligently); SAJ THREE-PHASE HYBRID solutions and the ALL IN ONE 3kw and 6kw system. FOXESS Storage KITS, 3 kw and 6 kw ALL IN ONE solutions. Designed by some of the world’s leading inverter and battery experts, FOXESS products are state-of-the-art and offer customers the most advanced features currently available, along with unrivalled performance and reliability. Finally, the proposals for electric mobility, designed for residential and commercial applications, attracted great interest from visitors.
For more info (https://www.forniturefotovoltaiche.it)
