by Roberta Imbimbo
Digital Transformation is one of the hottest and most topical issues today, even for the most sceptical entrepreneurs who are finally realising that digitalisation is the only winning strategy to increase their company’s competitiveness in an increasingly digitalised and evolving global market. It is now a fact that digitally transformed companies are much more agile and able to adapt quickly to market changes; that process automation and the adoption of intelligent systems not only improve efficiency and productivity but also reduce time and costs; that data collection and analysis enable a better understanding of customer needs, personalise offers and improve customer satisfaction. ‘Competing today and especially in the next few years means transforming and innovating not only production and operating systems, but also the internal or-ganisations of people,’ says Nunzio Vernarzzani, owner of COMED S.r.l., an all-Campania excellence founded back in 1994 with the aim of asserting its leadership in the ICT market by offering high-quality Management Software Solutions and Global Services. ‘Industry 4.0 projects have so far focused solely on the world of manufacturing; today, however, there is a need to broaden the audience of SMEs to be involved in future innovative projects. A significant change of mindset is also required: to effectively manage innovative digital solutions, SMEs must focus on the radical transformation of all their organisational assets and invest in the training of the entire workforce. The journey towards digital transformation, however, also imposes significant challenges on enterprises: implementing new technologies may, for instance, lead to integration problems with existing systems. It is therefore important to carefully plan the migration and ensure compatibility between the different platforms. Managing, analysing and effectively utilising the large amount of data that digitisation brings with it also requires a well-defined data management strategy. In conclusion, digital transformation is not an option, but a necessity for companies that want to remain competitive in today’s market. However, it is a complex process that requires strategic vision, targeted investment and careful management.
For more info (www.comed.it)
